live88 Privacy
Policy
live88 is committed to protecting the personal data of every member. This Privacy Policy explains exactly what data live88 collects from Pakistan players, why it is collected, how it is used, who it may be shared with, and what rights you hold over your own information.
Contents
- 1. Introduction
- 2. Data Controller
- 3. Data We Collect
- 4. How We Collect Data
- 5. Purposes of Processing
- 6. Legal Basis
- 7. Data Sharing
- 8. Data Retention
- 9. Cookies & Tracking
- 10. Your Data Rights
- 11. Security Measures
- 12. Children's Privacy
- 13. Policy Updates
- 14. Contact Us
Applies to all live88 accounts worldwide, with specific provisions for Pakistan members.
Introduction
This Privacy Policy ("Policy") describes how live88 ("live88", "we", "us", "our") collects, processes, stores, uses, and protects the personal data of individuals ("Member", "User", "you") who register for or use the live88 online gaming platform, accessible at live88.games, including all associated services, games, betting markets, account management tools, and customer support channels (collectively, the "Platform").
live88 takes the privacy of its members seriously. This is particularly true for Pakistan-based members whose financial transactions — including PKR deposits via Easypaisa, JazzCash, and Pakistan bank transfer systems — involve sensitive payment data that live88 is committed to protecting with the highest available security standards.
By registering an account with live88 or by using the live88 Platform in any capacity, you acknowledge that you have read, understood, and consent to the data collection and processing practices described in this Privacy Policy. If you do not agree with this Policy, you should not register an account or use the live88 Platform.
This Policy should be read in conjunction with the live88 Terms and Conditions, which are available at live88.games/terms-and-conditions and which are incorporated into this Policy by reference. In the event of any conflict between this Policy and the Terms and Conditions on a privacy-specific matter, this Policy shall prevail.
Data Controller
For the purposes of applicable data protection law, live88 is the data controller in respect of the personal data of its members. As the data controller, live88 determines the purposes for which and the manner in which personal data is processed. live88 exercises this responsibility with the diligence appropriate to a trusted online gaming platform operating in the Pakistan market.
All data protection queries, requests to exercise data rights, or concerns relating to this Privacy Policy should be directed to the live88 data protection team via email at [email protected], clearly identifying the nature of the request in the subject line as "Privacy Request – [Account Username]". live88 will acknowledge all privacy-related correspondence within 48 hours and provide a substantive response within 14 calendar days.
Personal Data We Collect
live88 collects the following categories of personal data from its members. Collection only occurs to the extent necessary for the specific purposes described in Section 5 of this Policy.
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, gender, nationality | Registration and KYC verification |
| Contact Data | Pakistan mobile number, email address, city of residence | Registration |
| Financial Data | Easypaisa / JazzCash account number, bank account details (partial), PKR transaction history, deposit and withdrawal amounts | Payment processing |
| Account Data | Username, encrypted password hash, login history, session timestamps, account preferences, responsible gaming limit settings | Ongoing account use |
| Gaming Data | Game history, bet amounts, wagering activity, bonus usage, sports betting selections, game session duration | Platform activity |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, geolocation (country and city level) | Platform access |
| Communication Data | Customer support correspondence, live chat transcripts, email communications, survey responses | Support interactions |
| Marketing Data | Communication preferences, promotional opt-in/opt-out status, marketing interaction data | Promotional communications |
live88 does not collect data beyond what is listed above without first informing members and, where required, obtaining explicit consent. live88 does not collect sensitive personal data categories such as health data, religious beliefs, or political opinions in the ordinary course of its operations.
How We Collect Your Data
live88 collects personal data through the following methods:
4.1 — Directly from You
The majority of personal data live88 holds about you is provided directly by you during the account registration process, when completing KYC verification, when initiating PKR deposits or withdrawals, when contacting live88 customer support, or when completing surveys or feedback forms. This includes all identity, contact, and financial data categories listed in Section 3.
4.2 — Automatically During Platform Use
When you access the live88 Platform, certain technical and gaming data is collected automatically by live88's systems. This includes your IP address, device information, browser type, session duration, pages visited within the Platform, game rounds played, bet amounts, and the outcomes of casino and sports betting activity. This data is collected via server logs, cookies, and similar technologies as described in Section 9.
4.3 — From Third-Party Sources
live88 may receive data about you from third-party sources in limited circumstances, including: identity verification agencies used for KYC processing; payment processing partners (including Easypaisa and JazzCash) who confirm transaction status and payment account ownership; fraud prevention services that flag high-risk account patterns; and, where applicable, publicly available sources such as regulatory watchlists. Data received from third parties is combined with the data live88 already holds about you and is subject to the same protections described in this Policy.
Purposes of Data Processing
live88 processes member personal data for the following specific and legitimate purposes:
- Account Management: Creating, maintaining, and operating your live88 account, including processing live88 Login sessions, updating account settings, and managing account security including two-factor authentication.
- Payment Processing: Processing PKR deposits via Easypaisa, JazzCash, bank transfer, and other supported Pakistan payment methods; processing withdrawal requests to member-verified payment accounts; maintaining PKR wallet balances; and generating transaction records.
- Identity Verification (KYC): Verifying that members meet the 18+ age requirement; confirming the identity of members submitting withdrawals; satisfying anti-money laundering (AML) and Know Your Customer (KYC) obligations applicable to live88's operations.
- Game and Betting Services: Delivering casino games, live dealer services, sports betting markets (including HBL Pakistan Super League coverage), Jackpot Slots, and all other live88 Platform features to authenticated members.
- Bonus and Promotion Management: Administering live88 bonus offers, calculating wagering requirement progress, determining promotion eligibility, and preventing abuse of promotional offers.
- Fraud and Security: Detecting and preventing fraudulent account activity, money laundering, and misuse of the live88 Platform, including monitoring for unusual PKR transaction patterns, login anomalies, and multi-account registration.
- Responsible Gaming Compliance: Monitoring gaming activity patterns for indicators of problem gambling behaviour; applying member-set deposit, loss, and session time limits; processing self-exclusion and cooling-off requests; proactively reaching out to members whose activity suggests potential harm.
- Customer Support: Responding to member queries submitted via email or live chat; investigating complaints; resolving disputes; and maintaining records of support interactions for quality assurance.
- Marketing Communications: Sending promotional emails and notifications to members who have opted into live88 marketing communications, including bonus offers, new game announcements, and Pakistan-specific promotions. Marketing communications can be opted out of at any time via the account settings panel.
- Platform Improvement: Analysing aggregated, anonymised usage data to identify areas for improvement in the live88 Platform, including game performance, payment processing speeds, and user interface usability.
- Legal Compliance: Maintaining records required by applicable law and regulatory obligations; responding to lawful requests from regulatory authorities or law enforcement agencies; and enforcing the live88 Terms and Conditions.
Legal Basis for Processing
live88 processes member personal data on the following legal bases, depending on the purpose of processing:
6.1 — Contractual Necessity
Processing necessary to perform live88's obligations under the Terms and Conditions accepted by you at registration — including account creation, payment processing, game delivery, and customer support — is conducted on the basis of contractual necessity. Without this processing, live88 cannot provide the services you have contracted for.
6.2 — Legal Obligation
Processing required for live88 to comply with applicable legal obligations — including KYC verification, AML monitoring, age verification, and maintenance of financial transaction records — is conducted on the basis of legal obligation compliance.
6.3 — Legitimate Interests
Processing conducted for fraud prevention, platform security, responsible gaming monitoring, and Platform improvement is conducted on the basis of live88's legitimate interests, subject to a balancing assessment confirming that these interests do not override member privacy rights.
6.4 — Consent
Processing for marketing communications is conducted on the basis of your explicit consent, provided at registration or subsequently via account settings. You may withdraw marketing consent at any time without affecting the lawfulness of processing conducted before withdrawal. Withdrawal of marketing consent does not affect live88's ability to send essential account communications such as transaction confirmations and security alerts.
Data Sharing and Disclosure
live88 does not sell member personal data to any third party. live88 shares member data only in the circumstances described below, and only to the extent strictly necessary for the specified purpose:
- Payment Processors: Financial data — including PKR transaction amounts and Easypaisa / JazzCash account references — is shared with payment processing partners to execute deposit and withdrawal transactions. These partners process data on live88's instructions and are contractually bound to protect it.
- Identity Verification Services: Identity data submitted during KYC verification may be shared with third-party identity verification agencies to confirm document authenticity and compliance with age verification requirements.
- Game Studio Providers: Live game session data is shared with live88's game studio partners (including Evolution Gaming and Pragmatic Play) solely to the extent required to operate live dealer and RNG game sessions within your authenticated live88 account.
- Fraud Prevention Services: Technical and behavioural data may be shared with third-party fraud prevention platforms to identify and mitigate fraudulent account activity, in live88's legitimate interest and that of its honest member community.
- Regulatory and Legal Authorities: Where live88 receives a lawful and properly issued request from a regulatory authority, law enforcement agency, or court of competent jurisdiction, live88 will disclose the minimum data required to comply with that legal obligation.
- Group Companies: Where live88 operates as part of a corporate group, member data may be shared within the group on a need-to-know basis for operational and compliance purposes, subject to equivalent data protection standards.
All third parties with whom live88 shares personal data are subject to contractual data processing agreements that require them to process data only on live88's instructions, to implement appropriate technical and organisational security measures, and to maintain data confidentiality. live88 does not permit third-party recipients to use member data for their own independent marketing or commercial purposes.
Data Retention Periods
live88 retains member personal data only for as long as necessary for the purposes for which it was collected, subject to any longer retention period required by applicable legal or regulatory obligations. The following retention principles apply:
- Active Account Data: Identity, contact, financial, and gaming data is retained for the full duration of an active live88 account membership.
- Post-Closure Retention: Following account closure — whether initiated by the member or by live88 — transaction records, KYC verification data, and account activity logs are retained for a minimum of five (5) years to satisfy anti-money laundering record-keeping requirements and to enable resolution of post-closure disputes.
- Self-Exclusion Records: Records of self-exclusion requests are retained indefinitely to prevent self-excluded members from re-registering during an active exclusion period.
- Marketing Data: Where a member opts out of live88 marketing communications, their opt-out preference is retained indefinitely as a suppression record to ensure no further marketing is sent to that contact detail.
- Technical and Session Data: Server logs and session data are retained for up to 12 months for security and fraud prevention purposes, then deleted or anonymised.
At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with live88's data lifecycle management procedures.
Cookies and Tracking Technologies
The live88 Platform uses cookies and similar tracking technologies to deliver its services, maintain session security, and improve the member experience. A cookie is a small data file placed on your device when you visit the live88 Platform. live88 uses the following categories of cookies:
9.1 — Strictly Necessary Cookies
These cookies are essential for the live88 Platform to function and cannot be disabled. They include session authentication tokens that maintain your logged-in state during a live88 session, security cookies that protect against cross-site request forgery, and cookies that store your responsible gaming settings (such as session time limits) during your active session. These cookies are deleted at the end of your browser session unless you have enabled "remember me" functionality.
9.2 — Performance and Analytics Cookies
These cookies collect aggregated, anonymised information about how members use the live88 Platform — including which pages are visited most frequently, where members encounter errors, and how long game sessions last on average. This data helps live88 identify areas of the Platform that need improvement. No individual member is identified in analytics reports. These cookies can be disabled via the live88 cookie preference centre without affecting core Platform functionality.
9.3 — Functionality Cookies
These cookies remember your Platform preferences — including your preferred game categories, most recently played games, and display language settings — to personalise your live88 experience. Disabling these cookies means the Platform will not remember your preferences between sessions.
You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging into and using the live88 Platform. live88 does not use third-party advertising cookies or permit advertising networks to place tracking cookies on the live88 Platform.
Your Data Rights
As a live88 member, you hold the following rights in respect of your personal data processed by live88. To exercise any of these rights, contact live88 at [email protected] with the subject line "Privacy Request – [Account Username]". live88 will respond within 14 calendar days.
- Right of Access: You have the right to request a copy of all personal data live88 holds about you, together with information about the purposes for which it is processed and the third parties with whom it has been shared. live88 will provide this information in a structured, machine-readable format where technically feasible.
- Right to Rectification: If any personal data live88 holds about you is inaccurate or incomplete, you have the right to request correction. For data that you can update directly in your live88 account settings — such as your email address or communication preferences — you are encouraged to do so without contacting support.
- Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. Please note that live88 may be required to retain certain data beyond account closure to comply with legal obligations — in which case, live88 will inform you of the extent to which erasure is possible and the reasons for any retention.
- Right to Restrict Processing: You have the right to request that live88 restricts its processing of your data in certain circumstances — for example, while a dispute about data accuracy is being resolved.
- Right to Data Portability: For data you have provided to live88 on the basis of consent or contractual necessity, you have the right to receive that data in a structured, commonly used format for transfer to another service provider.
- Right to Object: You have the right to object to live88's processing of your data where that processing is conducted on the basis of live88's legitimate interests. live88 will cease such processing unless compelling legitimate grounds for continuation exist that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent — specifically marketing communications — you have the right to withdraw consent at any time. Withdrawal does not affect the lawfulness of prior processing.
Security Measures
live88 implements comprehensive technical and organisational security measures to protect member personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between member devices and the live88 Platform, including all PKR transaction data and authentication credentials.
- End-to-end encryption of sensitive financial data including Easypaisa account references, JazzCash transaction identifiers, and Pakistan bank account details.
- Password storage using one-way cryptographic hashing (bcrypt) — live88 systems store only a password hash and cannot retrieve your live88 password in plain text.
- Two-factor authentication (2FA) available for all live88 accounts, adding a second verification layer beyond username and password at login.
- Automated suspicious login detection that flags and challenges login attempts from unrecognised devices, unusual geographic locations, or rapid sequential attempts.
- Role-based access controls ensuring that live88 staff members can only access member data necessary for their specific operational role.
- Regular independent security audits of the live88 Platform infrastructure, including penetration testing and vulnerability assessments.
- Data breach response procedures enabling live88 to identify, contain, and notify affected members of any security incident within a timeframe consistent with applicable notification obligations.
While live88 takes all reasonable and practicable security measures, no digital platform can guarantee absolute security. Members are encouraged to protect their own live88 account by choosing a strong, unique password not used on other platforms, enabling two-factor authentication, logging out of their live88 session after use on shared devices, and reporting any suspected unauthorised access to [email protected] immediately.
Children's Privacy — 18+ Policy
The live88 Platform is strictly intended for persons aged 18 years and above. live88 does not knowingly collect, process, or retain personal data from individuals under the age of 18. If live88 identifies or is notified that personal data has been collected from an underage individual, live88 will immediately delete that data and permanently close the associated account in accordance with its underage account procedure.
If you are a parent or guardian and believe that your child under the age of 18 has registered an account with live88 or otherwise provided personal data to live88, please contact live88 immediately at [email protected] with the subject line "Underage Account Report". live88 will investigate and take appropriate action, including account closure and data deletion, within 24 hours of receiving a confirmed underage account report.
Updates to This Privacy Policy
live88 reviews this Privacy Policy regularly and may update it to reflect changes in live88's data processing practices, new regulatory requirements, or improvements in privacy standards. Where a material change is made to this Policy, live88 will notify registered members via email to the address on file with their live88 account, and will display a prominent notification on the live88 Platform, no fewer than seven (7) calendar days before the updated Policy takes effect.
The current version of this Privacy Policy — including its effective date — is always available at live88.games/privacy-policy. Continued use of the live88 Platform after the effective date of an updated Policy constitutes acceptance of the revised terms. If you do not accept a material change, you may request account closure before the change takes effect.
Minor updates — such as typographical corrections, clarifications that do not alter the substance of live88's data practices, or formatting changes — may be made without advance notice. The effective date displayed on the Policy will always reflect the date of the most recent update, minor or material.
Contact – Data Protection Enquiries
For all privacy-related enquiries — including requests to exercise data rights, questions about live88's data practices, reports of suspected data breaches, or concerns about how your personal data has been processed — please contact the live88 data protection team:
- Email: [email protected] — include "Privacy Request" in the subject line for priority routing to the data protection team.
- Response Time: Acknowledgement within 48 hours; substantive response within 14 calendar days for data rights requests.
- Language: All privacy correspondence is handled in English.
- Hours: The live88 support team is available 24 hours a day, 7 days a week, including Pakistan public holidays.
live88 is committed to resolving privacy concerns promptly and fairly. If you are not satisfied with live88's response to a privacy concern, you retain the right to escalate the matter to the relevant data protection authority applicable in your jurisdiction.
Six live88 Privacy Commitments at a Glance
These six points capture the most important privacy principles live88 applies to the personal data of every Pakistan member. They do not replace the full Policy above.
Your Data Is Never Sold
live88 does not sell, rent, or trade member personal data to any third party for commercial purposes. Data shared with payment partners like Easypaisa and JazzCash is limited strictly to what is needed to process your PKR transaction and nothing more.
256-Bit SSL on All Transactions
Every live88 session — including every PKR deposit and withdrawal — is protected by 256-bit SSL encryption. This is the same standard used by Pakistan's major commercial banks. Your financial data is never transmitted over an unencrypted connection on live88.
Access Your Data Anytime
As a live88 member, you have the right to request a complete copy of all personal data live88 holds about you at any time. Submit your request to [email protected] and live88 will provide a full data report within 14 calendar days — free of charge.
Opt Out of Marketing Any Time
If you have opted into live88 promotional emails and no longer wish to receive them, you can withdraw your marketing consent at any time from the account settings panel without any impact on your live88 account, wallet balance, or access to the Platform.
No Data Collected from Under-18s
live88 does not knowingly collect or process personal data from anyone under the age of 18. Any account identified as belonging to an underage person is immediately closed and all associated data is deleted. Parents can report suspected underage accounts at [email protected].
Respond Within 14 Days
Every privacy rights request submitted to live88 — whether for data access, correction, deletion, or objection — receives a substantive response within 14 calendar days. live88's privacy team is reachable 24/7 at [email protected] in English.
live88 Support Is Here to Help
If you have any questions about how live88 handles your personal data, want to exercise a data right, or simply want to understand more about privacy on the Platform, the live88 support team is available 24 hours a day in English. You can also review the full Terms & Conditions or visit the FAQ for quick answers.